“People will stare. Make it worth their while.” – Harry Winston, American luxury jeweler
Eye glasses have become increasingly popular in the fashion world. Taking their reputation from nerd to chic, sunglasses and ophthalmic frames have created a worldwide trend of fashionable eyewear. Much like hand bags and stylish shoes, eyeglasses and sunglasses are an easy way to change up your look and vibe from one scene to the next. From high-end European frames to American contemporary styles, designers all over the world are turning these simple necessities into artful accessories.
Trending spectacles can be found on your favorite celebrity or fashion runway, such as South Walton Fashion Week. Optikk 30A was a Style Lounge Pop-Up Sponsor at 30Avenue for the 2016 South Walton Fashion Week, showcasing our most popular designer eyewear by Anne et Valentin. The fashion scene in South Walton is growing immensely, which made it the perfect location to showcase the colorful and lively frames of Anne et Valentin. Eyeglasses are an artful expression of an individual’s own signature style, and Anne et Valentin’s high-end collection of eyewear encompasses each customer’s unique personality.
South Walton Fashion Week is an initiative of the Cultural Arts Alliance of Walton County (CAA) showcasing the growing fashion scene of South Walton and increasing cultural tourism to the area while raising funds for the CAA’s Art For All Program. This program provides arts education dollars to teachers, students, artists and arts organizations in efforts to create arts awareness and education throughout our community. In celebration of Optikk 30A’s sponsorship, Katie Traux won our giveaway ticket to the Thursday night runway show. Congratulations, Katie!
Optikk 30A’s sponsorship of South Walton Fashion Week represents the significance of eyewear to the fashion industry and its growing trend as a must-have accessory. It is clear that eyeglasses should be embraced and celebrated. We would love to see you at our optical boutique located in Redfish Village, where we will help you create your own unique style, giving everyone a reason to stare.